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Analytics Contact Attributes

The Analytics Contact Attributes table displays any contact dynamic attributes you have configured. While this is one of the simpler tables in Metabase, it can be helpful to see all of your contact dynamic attributes in one location, broken down by contact ID. This data can be especially useful when it is joined with another table. 

Breakdown of the Data

  • Contact ID – Every contact in the system gets a unique identification number. We recommend using the ID if you ever want to import data to a contact or join a table to get more information about a contact. IDs are much better ways to join than on name.

  • Dynamic Attributes – Dynamic attributes are a really flexible way to add information about an item into the system. In this case, they are specific to a contact. A contact’s dynamic attribute can be anything from a favorite food to their birthday.