by Nick Pataro | Jun 23, 2025 | Blog
In today’s fast-paced media environment, ad revenue is only as strong as the system behind it. If your team is still juggling spreadsheets, legacy tools, and fragmented workflows, it’s time to rethink your ad sales strategy. Modern ad operations software and ad sales...
by Nick Pataro | Jun 19, 2025 | Blog
If your ad sales team is still juggling spreadsheets, siloed platforms, and “just checking in” emails, it might be time to rethink your CRM setup. Today’s direct sales model demands more than just hustle. It demands alignment — across your team, your campaigns, and...
by Nick Pataro | Jun 17, 2025 | Blog
Pricing your ad inventory isn’t just a finance decision — it’s a strategic one that can shape how you sell, who you attract, and how fast your revenue grows. Whether you’re offering direct-sold placements, newsletter sponsorships, or podcast inventory, one question...
by Nick Pataro | Jun 12, 2025 | Blog
Incentives shape outcomes. And for publishers and media companies, few incentives matter more than how you pay your ad sales team. A well-designed commission structure doesn’t just reward top performers — it drives the behaviors that lead to sustainable, high-quality...
by Nick Pataro | Jun 10, 2025 | Blog
Digital ad operations are more complex than ever. Media companies are juggling fragmented tools, multiple platforms, and growing demands from clients who expect faster turnarounds and flawless delivery. To keep up, many are turning to workflow automation — not just...
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