by Aysling | Oct 9, 2015 | Advertising, Facebook, Social Media
When Facebook began changing their algorithms over the last few years, companies and brands saw a massive decrease in organic reach. Essentially, it appeared that Facebook was intentionally removing content from the newsfeeds of people who liked their pages. It seemed...
by Aysling | Oct 8, 2015 | Advertising, Digital Publishing, Social Media
Walt Mossberg (@waltmossberg) of Re/Code (@recode) gives additional insight into why online advertising is problematic. His analysis identifies two issues. First, that information is indiscriminately collected without our consent. Second, that the advertising then...
by Aysling | Oct 7, 2015 | Advertising, Blog
John Macht (@machtHBR) at FIPP makes a rather intriguing comparison between the revolution begun by the famous puppet TV show, the Muppets, and what may happen with ad blocking in the future. Jim Henson was the first person to utilize the cropping power of the frame,...
by Aysling | Oct 6, 2015 | Blog
Publishers recognize that major social media platforms are both a threat and opportunity. As a result, they have begun looking at how to more effectively target certain demographics and provide more value to advertisers. Major legacy media companies have a distinct...
by Aysling | Oct 5, 2015 | UI/UX
Publishers can no longer afford to ignore UI/UX. The horrible experience of many consumers using iPads or other mobile devices to read magazines is largely responsible for digital editions tanking. Publishers need to start seriously looking into improving the user...
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