by Aysling | Dec 14, 2015 | Blog, Print
Samir Husni (@MrMagazine) discusses 30 of the hottest consumer magazine launches this year. By now, we are all very familiar with the constant decline in print magazines. With the closure of Kable Distribution this trend only seems to be accelerating. That being said,...
by Aysling | Dec 11, 2015 | Advertising, Blog
Yahoo recently unveiled a new feature, to the surprise of many of their email users. If you try logging in with an ad blocker installed, you will be prevented from viewing your emails. By doing this, Yahoo is addressing a real issue that will become more common....
by Aysling | Dec 7, 2015 | Digital Publishing
Ever since the dawn of the written word, much of publishing has been linear. A clear beginning, middle, and end has provided the framework for content over the centuries. As books developed, indexes and codices allowed people to find content without having to...
by Aysling | Dec 2, 2015 | Advertising, Blog, UI/UX
In the last article, I discussed one potential form of monetization by making articles (and other media) commodities through micropayment systems across multiple platforms. Even if we assume that process takes off, I would argue that a “freemium” model...
by Aysling | Nov 30, 2015 | Advertising
Ian Leslie in FT Magazine discusses the paramount issue of advertising: what actually works? Upsets in the digital media landscape and the adjacent evolution in ad tools may be obscuring the real value of advertising. Enthusiasm for engagement without clear metrics...
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