by Aysling | Oct 28, 2015 | Blog
The wedding industry is a multi-billion dollar market. Publishers within that space are looking to boost revenue streams by combining ideas in content with execution services. A primary example is how The Knot, a bridal magazine, purchased GigMasters, an event...
by Aysling | Oct 27, 2015 | Blog
YouTube is launching an ad-free subscription service called YouTube Red, and forcing major contributors to, “sign-up, or else.” This mafia-type move by YouTube will ultimately benefit creators, but it also has major drawbacks for companies like ESPN who,...
by Aysling | Oct 26, 2015 | Blog
One of the most difficult declines for the magazine industry has been in newsstand sales. As these sales have continued to diminish, the magazine industry has been looking for ways to make the distribution of print more efficient and adaptive. TNG, one of the giants...
by Aysling | Oct 15, 2015 | Blog
Next Week, October 19-21, MagHub will be exhibiting at a major media conference, The Folio: Show, in New York City, alongside sister company, Fry Communications, Inc.. The show’s main purpose is to provide the essential tools publishers need to navigate change in the...
by Aysling | Oct 13, 2015 | Blog
Antoine Boulin at Digiday discusses some of the shortcomings of native advertising. While many organizations are upping their budgets to include native advertising, there are a couple notable downsides. First, is the lack of measurability. The second and more...
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