The Sales Blueprint: Eileen Sperry of VistaMedia

The Sales Blueprint: Eileen Sperry of VistaMedia

The Sales Blueprint: Eileen Sperry on Building Relationships, Retaining 95% of Clients, and Why She Sends Girl Scout Cookies When you talk to Eileen Sperry, one thing becomes clear pretty quickly: consistency is her superpower. As an Advertising Account Executive at...
Why Q4 is the Best Time to Clean Up Ad Ops

Why Q4 is the Best Time to Clean Up Ad Ops

The final stretch of the year is busy for every publisher. Campaigns are wrapping, renewals are closing, invoices are flying, and teams are already thinking about what next year needs to look like. That’s exactly why Q4 is the right time to step back and clean things...