by Nick Pataro | Jan 22, 2026 | Blog
Advertising operations, often referred to as “ad ops,” are where strategy, execution, and revenue come together. But for many media teams, ad ops is also a major source of workflow friction. Manual steps, disconnected tools, and repetitive tasks slow down teams,...
by Nick Pataro | Jan 20, 2026 | Blog, News
Forecasting advertising revenue has always been a balancing act. Media organizations need to predict future performance using incomplete information, changing demand, and inventory that’s constantly in motion. When forecasting is inaccurate, the consequences...
by Ryan Caravalho | Jan 13, 2026 | Blog
The Sales Blueprint: Dina Turner on Luxury Markets, Persistence, and the Power of Relationships In luxury advertising, persistence alone isn’t enough. How you persist matters. For Dina Turner, success comes from consistency, honesty, and knowing when to push — and...
by Nick Pataro | Jan 8, 2026 | Blog
Advertising operations sit at the intersection of revenue, inventory, and execution. As media organizations expand across channels and products, the operational model behind ad sales becomes just as important as the sales strategy itself. Two approaches dominate this...
by Ryan Caravalho | Jan 7, 2026 | Blog
The Sales Blueprint: Eileen Sperry on Building Relationships, Retaining 95% of Clients, and Why She Sends Girl Scout Cookies When you talk to Eileen Sperry, one thing becomes clear pretty quickly: consistency is her superpower. As an Advertising Account Executive at...
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