by Aysling | Sep 21, 2015 | Blog, Sales
Why We Define In order to navigate the world, we create conceptual categories that we then associate with words. Without the making mental patterns we would be lost in a sea of sensation. The natural consequence of this psychological reality is that we tend to...
by Aysling | Sep 17, 2015 | Blog
Shift Happens For centuries, publishers were accustomed to being the primary sources of content. The word “publisher” is from the Latin “publicare” which means to make public. The publishers in ancient times were not separate entities from governmental and religious...
by Aysling | Sep 10, 2015 | Blog
5. Competition Is Real From 2002 to 2008, over 2,000 new magazine titles were created. The sheer number of titles reflects that the magazine industry continues to find audiences and topics not yet covered. The bottom line is that there is more competition among...
by Aysling | Aug 4, 2015 | Blog
The process of writing a sales script provides valuable preparation for calls. It forces you to rehearse potential scenarios reinforcing all of the listed items below. 1) Increase Confidence Imagine you need to give a speech to a crowd of 5,000 people who don’t want...
by Aysling | Jul 28, 2015 | Blog
1) Have the right attitude Sales is a lot more like dating than most people are willing to admit. Having this attitude can help you re-consider how you approach the sales process. After all some clients you could end up spending more time with than your spouse or...
Recent Comments