by Nick Pataro | Jan 22, 2026 | Blog
Advertising operations, often referred to as “ad ops,” are where strategy, execution, and revenue come together. But for many media teams, ad ops is also a major source of workflow friction. Manual steps, disconnected tools, and repetitive tasks slow down teams,...
by Nick Pataro | Jan 20, 2026 | Blog, News
Forecasting advertising revenue has always been a balancing act. Media organizations need to predict future performance using incomplete information, changing demand, and inventory that’s constantly in motion. When forecasting is inaccurate, the consequences...
by Nick Pataro | Jan 8, 2026 | Blog
Advertising operations sit at the intersection of revenue, inventory, and execution. As media organizations expand across channels and products, the operational model behind ad sales becomes just as important as the sales strategy itself. Two approaches dominate this...
by Nick Pataro | Dec 16, 2025 | Blog
The Backbone of a Modern Media Business Contract-to-cash is the journey an advertising deal takes from the moment it’s sold to the moment revenue is collected. This includes contracts, insertion orders, trafficking, fulfillment, billing, and reconciliation. When this...
by Nick Pataro | Nov 18, 2025 | Blog, News
When you talk to Sam Edelman, one thing becomes clear right away: she moves fast. As a Senior Advertising Partnerships Manager at BenefitHub, Sam sits at the intersection of media, e-commerce, and performance marketing — connecting top consumer brands with millions of...
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