by Nick Pataro | Jul 12, 2024 | Blog
“My biggest takeaway was listening to other users of Ad Orbit and how they’re using the system…it was very productive for me. Last year, we brought three people; this year, we brought four. I think the fact that Ad Orbit does these user forums is a...
by Nick Pataro | May 15, 2024 | Blog
Note: This is an abstract from an article written for our partner Revenews.co. In response to a 2.97% decline in Q1 2024 advertising revenue, publishers are urged to embrace value-based selling through packaging solutions. This article advocates for strategic bundling...
by Nick Pataro | Apr 16, 2024 | Blog
Traditionally, publishers have relied on revenue from either subscriptions, advertising, or some combination of both. These buckets haven’t changed a whole lot over the years. However, in an age where digital ad management and proof of performance reporting are...
by Nick Pataro | Apr 9, 2024 | Blog
All buyers want to feel special. Whether it’s shopping for socks, a new car, or even an advertising campaign, customers want to feel like their needs and preferences are being met. That’s why personalization is key in today’s market – and it’s...
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