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Muppets and Ad Blocking

John Macht (@machtHBR) at FIPP makes a rather intriguing comparison between the revolution begun by the famous puppet TV show, the Muppets, and what may happen with ad blocking in the future. Jim Henson was the first person to utilize the cropping power of the frame,...

Distrust of Advertisers

What advertisers call “consumers” have become extremely wary of advertising. And the fault lies mostly on the advertisers themselves. For decades, ads were intended to manipulate people into buying things they didn’t need and content was...