by Zach Gilbert | Nov 13, 2018 | Blog, MagHub Features
Ah, the cold call. You know the drill: You dial. They answer. They (probably) hang up. (But cold calling still works. Yes, even today. Even in 2018.) While we can’t keep people from hanging up on you, we can make it much easier to dial for dollars: what if you didn’t...
by Aysling | Nov 6, 2018 | Blog, Digital Publishing
Many publishers are struggling with the concept of having their subscribers added to an auto-renew program. Renewal mailings are costly in time and resources, and yet a percentage of subscribers still forget to renew or never get around to it – costing publishers...
by Zach Gilbert | Oct 30, 2018 | Blog, MagHub Features
You’ve probably realized by now that automation is the big trend in the world right now. It doesn’t matter what industry you are in, everyone is talking about automation. Many times, automation is referring to some type of marketing campaign, perhaps where a person...
by Zach Gilbert | Oct 23, 2018 | Advertising, Blog
You publish a digital magazine or media publication. It’s subscription only. Have you considered running digital advertising on your site in addition to subscription sales? If not, here’s why you should: Digital advertising has become arguably the most important form...
by Zach Gilbert | Oct 16, 2018 | Blog, Magazine Software
It’s taken a while, but consumers now are – if not embracing – accepting the fact that they will need to pay a subscription for a valuable online magazine or media publication: Deloitte Global predicts that half of all adults in developed countries will have two...
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