by Nick Pataro | Oct 28, 2024 | Blog
Tracking how well your advertising sales team performs is important for business growth. It helps you stay competitive in today’s changing market. As digital advertising and consumer behavior change quickly, understanding your sales team’s performance is...
by Nick Pataro | Oct 25, 2024 | Blog
Understanding the lifetime value (LTV) of your customers is crucial for any business, especially in ad sales. It helps in forecasting revenue and making informed decisions about marketing spend and customer acquisition strategies. Creating an LTV calculator tailored...
by Nick Pataro | Oct 24, 2024 | Blog
Transforming Revenue Streams with Self-Service Ad Sales Are you leaving money on the table by relying solely on traditional ad sales techniques? If you aren’t at 100% capacity every cycle, your answer is likely yes. But getting buyers on the phone or even...
by Nick Pataro | Oct 23, 2024 | Blog
Financial management can be a complex task in the publishing industry. It involves handling numerous transactions, invoices, and payments. Enter automated payments and invoicing. This technology is revolutionizing how businesses manage their finances. It’s not...
by Nick Pataro | Oct 21, 2024 | Blog
Efficiency is the key to success for most businesses. And in the digital age, the tools you have in your arsenal can significantly help improve your efficiency. One such tool is a CRM system. Specifically designed for publishers, it can streamline operations, boost...
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