How to select the right-sized CRM for your company

Bigger isn’t always best Your CRM (Customer Relationship Management) tool should fit your business model and goals. Selecting a CRM is critical to the success of your business. While a well-known, brand name solution may be the path of least resistance in your...

What is CRM?

CRM is short for ”Customer Relationship Management” and is a structured system or tool that allows a company to manage relationships, activity and communication with its customers. A CRM software solution typically uses in-house servers (“on-premise”) or...