by Nick Pataro | Apr 16, 2024 | Blog
Traditionally, publishers have relied on revenue from either subscriptions, advertising, or some combination of both. These buckets haven’t changed a whole lot over the years. However, in an age where digital ad management and proof of performance reporting are...
by Nick Pataro | Apr 9, 2024 | Blog
All buyers want to feel special. Whether it’s shopping for socks, a new car, or even an advertising campaign, customers want to feel like their needs and preferences are being met. That’s why personalization is key in today’s market – and it’s...
by Nick Pataro | Apr 2, 2024 | Blog
For the advertising and publishing industries, ad operations are the unseen gears that propel the visible aspects of ad campaigns. In an ecosystem where user experience is paramount and technology evolves at dizzying speeds, mastering ad operations isn’t just a...
by Nick Pataro | Feb 5, 2024 | Blog
Marketing and advertising have evolved into complex arenas brimming with data, strategy, interaction, and innovation. In this competitive landscape and with diverse products to sell, ad sales efficiency is the warp and weft defining success. With Ad Sales Management...
by Nick Pataro | Jan 29, 2024 | Blog
Are you shopping around for an ad operations platform for your business? Every click and impression counts, collectively forming the backbone of profitability for publishers and ad revenue-based businesses. And having a way to effectively manage, measure, and plan...
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