by Aysling | Oct 2, 2015 | Blog
Donna Vienna (@DonnaVieira) on Publishing Executive (@pubexec) gives advice on overcoming the top 3 hurdles for publishers. 1) Lack of followers and interactions, 2) Lack of time and resources, 3) Complaints. The advice she gives is worth following, but is not without...
by Aysling | Oct 1, 2015 | Blog
Gene Ely and Rebecca Harris at Media Life Magazine took a look at all of the discussion concerning advertising shifts and doomsaying. In this article, they draw different conclusions by examining some of the assumptions commonly made by advertisers, arguing that it...
by Aysling | Sep 30, 2015 | Blog
Using social media is a mixture of art and science. While determining how you engage with your audience depends largely on which audience you are engaging with there are some general guidelines that are fairly universal. Publishing Executive has a list of suggestions...
by Aysling | Sep 29, 2015 | Distribution, Print
The magazine industry is a chain comprised of a series of links. Content producers are the beginning of the chain with printers, distributors, wholesalers, retailers, and newsstands following. There is a substantial difference in how these pieces of the chain operate....
by Aysling | Sep 28, 2015 | Advertising
What advertisers call “consumers” have become extremely wary of advertising. And the fault lies mostly on the advertisers themselves. For decades, ads were intended to manipulate people into buying things they didn’t need and content was...
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