by Aysling | Nov 6, 2018 | Blog, Digital Publishing
Many publishers are struggling with the concept of having their subscribers added to an auto-renew program. Renewal mailings are costly in time and resources, and yet a percentage of subscribers still forget to renew or never get around to it – costing publishers...
by Aysling | Feb 17, 2016 | MagHub Features
Check out our new overview video of...
by Aysling | Feb 3, 2016 | Blog
What is a CRM? CRM is an acronym meaning Customer Relationship Management. In essence, it is a mix of address book, order generator, sales, and marketing tool. A CRM is comprised of multiple features that enable salespeople and their managers the ability to keep track...
by Aysling | Jan 6, 2016 | Sales
Active listening is an art, requiring focused attention and discipline. Sales requires active listening more than most professions. Listening to prospects helps unveil the needs they are actually trying to fulfill and saves time for both the sales person and the...
by Aysling | Dec 30, 2015 | Advertising, Digital Publishing
In 2015 conversations in publishing surrounded problems concerning ad-blocking, ad-fraud, new business models, and more. Media companies seemed to echo each other’s concerns. A chorus of pessimistic voices sounding the alarm for the impending media apocalypse....
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