by Nick Pataro | Feb 7, 2025 | Blog
When addressing issues in the media workflow, finding a cohesive and efficient solution can border the impossible. Fortunately, Cahaba Media Group, a renowned media company focused on producing trade magazines, digital media, and events, found an answer in our...
by Nick Pataro | Oct 30, 2024 | Blog
Ad inventory is a vital asset in magazine publishing. It’s the lifeblood that fuels revenue growth. Yet, managing this asset is no easy task. It requires a delicate balance of supply and demand, pricing, and placement. This is where Magazine Ad Inventory...
by Nick Pataro | Oct 28, 2024 | Blog
Tracking how well your advertising sales team performs is important for business growth. It helps you stay competitive in today’s changing market. As digital advertising and consumer behavior change quickly, understanding your sales team’s performance is...
by Nick Pataro | Oct 25, 2024 | Blog
Understanding the lifetime value (LTV) of your customers is crucial for any business, especially in ad sales. It helps in forecasting revenue and making informed decisions about marketing spend and customer acquisition strategies. Creating an LTV calculator tailored...
by Nick Pataro | Oct 24, 2024 | Blog
Transforming Revenue Streams with Self-Service Ad Sales Are you leaving money on the table by relying solely on traditional ad sales techniques? If you aren’t at 100% capacity every cycle, your answer is likely yes. But getting buyers on the phone or even...
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