by Nick Pataro | Jul 17, 2024 | Blog, News
The advertising world is volatile, with trends and technologies constantly shifting the sands beneath the feet of even the most agile advertising executives. For those deep in the trenches of ad operations, navigating the complexities of audience targeting, pricing,...
by Nick Pataro | Jul 12, 2024 | Blog
“My biggest takeaway was listening to other users of Ad Orbit and how they’re using the system…it was very productive for me. Last year, we brought three people; this year, we brought four. I think the fact that Ad Orbit does these user forums is a...
by Nick Pataro | May 15, 2024 | Blog
Note: This is an abstract from an article written for our partner Revenews.co. In response to a 2.97% decline in Q1 2024 advertising revenue, publishers are urged to embrace value-based selling through packaging solutions. This article advocates for strategic bundling...
by Nick Pataro | Apr 16, 2024 | Blog
Traditionally, publishers have relied on revenue from either subscriptions, advertising, or some combination of both. These buckets haven’t changed a whole lot over the years. However, in an age where digital ad management and proof of performance reporting are...
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