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Taking On Tech

The technology industry and the magazine industry have been butting heads since the internet has become an easy and cheap way for companies to advertise. Since then, magazine companies have found it hard to retain customers while competing with tech heavyweights for...

What is a Magazine CRM?

What is a CRM? CRM is an acronym meaning Customer Relationship Management. In essence, it is a mix of address book, order generator, sales, and marketing tool. A CRM is comprised of multiple features that enable salespeople and their managers the ability to keep track...