by Aysling | Nov 9, 2015 | Blog
Through the tumult of changing markets, publishers have needed to reexamine their business strategies. One thing that publishers, especially of print, can be tempted to overlook is the importance of relationships. There are three areas in particular that I believe are...
by Aysling | Nov 6, 2015 | Blog
From a pool of 500 million viewers, Facebook has seen a stratospheric increase in views, going from 4 Billion to 8 Billion since April 2015. The company has been experimenting with video for years now, running countless tests for optimization on a variety of...
by Aysling | Nov 5, 2015 | Blog
As print continues to decline, there has been a steady increase in other revenue sources for B2B media. Events continue to lead the pack with the largest amount of revenue for B2B. Digital climbs ever higher to the point where it will soon eclipse print revenue. The...
by Aysling | Nov 4, 2015 | Blog
The Weather Channel is cutting back on much of their current programming to focus on their main offering: information about the weather. As publishers grow, so does the temptation to expand beyond their foundation. Virtually all successful brands face this temptation...
by Aysling | Oct 30, 2015 | Blog
10 Ideas from FIPP World Congress Premium and longform content is becoming increasingly valuable Deals can come from unlikely places Video is a priority Integrated content on social platforms will be huge Culture trumps strategy Podcasting is hot once again...
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