by Nick Pataro | Jan 15, 2024 | Blog
For media professionals and publishers, staying at the forefront of the rapidly changing media landscape is not just an aspiration, it’s a business imperative. In a digital environment that’s more connected and competitive than ever, high-quality...
by Nick Pataro | Jan 7, 2024 | Blog
For ad operations professionals, media sales managers, and digital publishers, maintaining efficiency and accuracy in ad sales management can often seem like a high-wire act. Without a centralized system for data, placements can be oversold, undersold, or completely...
by Nick Pataro | Dec 1, 2023 | Blog
Publishers must maximize revenue to stay in business. It’s a simple fact that can keep even the most experienced publishers up at night. With ever-changing digital advertising trends and technologies, it can be challenging to stay ahead of the game. But how do...
by Nick Pataro | Dec 1, 2023 | Blog, News
Navigating the vast landscape of Customer Relationship Management (CRM) software can be a daunting task for publishers. Salesforce, HubSpot, and Zoho… are just a few of the biggest names in the CRM industry. Unfortunately, the majority of these platforms are not...
by Nick Pataro | Feb 18, 2020 | Blog, Sales
What are Trigger Events? A trigger event is an occurrence that opens the door for a sales opportunity. These events aren’t going to totally take over outbound prospecting, but they’ll certainly help you fill a bigger pipeline. Even if you’re brand new in sales,...
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