by Nick Pataro | Jun 12, 2025 | Blog
Incentives shape outcomes. And for publishers and media companies, few incentives matter more than how you pay your ad sales team. A well-designed commission structure doesn’t just reward top performers — it drives the behaviors that lead to sustainable, high-quality...
by Nick Pataro | Jun 10, 2025 | Blog
Digital ad operations are more complex than ever. Media companies are juggling fragmented tools, multiple platforms, and growing demands from clients who expect faster turnarounds and flawless delivery. To keep up, many are turning to workflow automation — not just...
by Nick Pataro | Feb 7, 2025 | Blog
When addressing issues in the media workflow, finding a cohesive and efficient solution can border the impossible. Fortunately, Cahaba Media Group, a renowned media company focused on producing trade magazines, digital media, and events, found an answer in our...
by Nick Pataro | Oct 30, 2024 | Blog
Ad inventory is a vital asset in magazine publishing. It’s the lifeblood that fuels revenue growth. Yet, managing this asset is no easy task. It requires a delicate balance of supply and demand, pricing, and placement. This is where Magazine Ad Inventory...
by Nick Pataro | Oct 28, 2024 | Blog
Tracking how well your advertising sales team performs is important for business growth. It helps you stay competitive in today’s changing market. As digital advertising and consumer behavior change quickly, understanding your sales team’s performance is...
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