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Boosting Efficiency: Implementing CRM for Publishers

Boosting Efficiency: Implementing CRM for Publishers

Efficiency is the key to success for most businesses. And in the digital age, the tools you have in your arsenal can significantly help improve your efficiency. One such tool is a CRM system. Specifically designed for publishers, it can streamline operations, boost...
What is Ad Inventory, and Why Is It Important?

What is Ad Inventory, and Why Is It Important?

You can’t sell what you haven’t got. If your ad sales reps consistently struggle to meet their quotas, or if you frequently run out of ad space on your website or in your publication, you should take a closer look at your ad inventory. Without...