Cold calling made easier

No one wakes up in the morning and says “HURRAH, time to make cold calls!” At MagHub, we can’t make you love cold calling, but we can help make it more efficient. And while you may never love cold calling, you will love the results. MagHub has created a new cold call...

Include Digital Ads in your Advertising Mix

For the past few weeks we’ve seriously been pushing you to consider using technology to drive your publishing business. We’ve spoken briefly to the use of mobile devices in the sales process, brought up some pointers on how to successfully transition from print to...

Digital ads play a big role in holiday shopping this year

About a month ago, we published a blog about trends for the seasonal advertiser. Our prediction was that the trend for consumers was headed for digital purchasing. The hypotheses were right on point as the trend continues with a drop of 6.4% for in-store, thanksgiving...