by Nick Pataro | Oct 2, 2024 | Blog, News
Is your team using your ad sales CRM to its full potential? We find that many businesses are either not using their ad sales CRM system at all or only taking advantage of a small percentage of its capabilities. This is a missed opportunity for revenue growth and...
by Nick Pataro | Jul 17, 2024 | Blog, News
The advertising world is volatile, with trends and technologies constantly shifting the sands beneath the feet of even the most agile advertising executives. For those deep in the trenches of ad operations, navigating the complexities of audience targeting, pricing,...
by Nick Pataro | Jul 12, 2024 | Blog
“My biggest takeaway was listening to other users of Ad Orbit and how they’re using the system…it was very productive for me. Last year, we brought three people; this year, we brought four. I think the fact that Ad Orbit does these user forums is a...
by Nick Pataro | May 15, 2024 | Blog
Note: This is an abstract from an article written for our partner Revenews.co. In response to a 2.97% decline in Q1 2024 advertising revenue, publishers are urged to embrace value-based selling through packaging solutions. This article advocates for strategic bundling...
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