by Chaturi Wijesundera | Oct 6, 2015 | MagHub Tips
Your system now allows your clients to approve orders online without having to log into the Client Center. The order will need to be in the client approval stage for this feature to work. Using the email templates (Administration> Templates> Email Templates),...
by Aysling | Oct 6, 2015 | Blog
Publishers recognize that major social media platforms are both a threat and opportunity. As a result, they have begun looking at how to more effectively target certain demographics and provide more value to advertisers. Major legacy media companies have a distinct...
by Aysling | Oct 5, 2015 | UI/UX
Publishers can no longer afford to ignore UI/UX. The horrible experience of many consumers using iPads or other mobile devices to read magazines is largely responsible for digital editions tanking. Publishers need to start seriously looking into improving the user...
by Aysling | Oct 2, 2015 | Blog
Donna Vienna (@DonnaVieira) on Publishing Executive (@pubexec) gives advice on overcoming the top 3 hurdles for publishers. 1) Lack of followers and interactions, 2) Lack of time and resources, 3) Complaints. The advice she gives is worth following, but is not without...
by Aysling | Oct 1, 2015 | Blog
Gene Ely and Rebecca Harris at Media Life Magazine took a look at all of the discussion concerning advertising shifts and doomsaying. In this article, they draw different conclusions by examining some of the assumptions commonly made by advertisers, arguing that it...
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