New Account Kicker
The New Account Kicker is a commission incentive that rewards sales reps for bringing in new business. It applies an incremental percentage — configured as the New Account Kicker Percent in the rep's commission plan — on top of their base commission rate.
The New Account Range (set in months) controls the threshold used to determine kicker eligibility. There are two modes of operation: the default behavior and an enhanced mode enabled through an internal configuration setting.
Without any additional configuration, the kicker is straightforward: only the very first order placed for a company is eligible. No subsequent orders receive the kicker, regardless of how much time has passed since the last order.
Example using a 12-month New Account Range:
A company places its first order on 12/1/2019 — this order receives the New Account Kicker.
The same company places a second order on 12/2/2020 (more than 12 months later) — this order does not receive the kicker.
All future orders for this company will also receive standard commissions only.
Important
In the default mode, the kicker is a one-time reward tied exclusively to the very first order for a new company. Time gaps between subsequent orders are not taken into account.
When the New Order Commission Kicker internal configuration is enabled, the kicker logic becomes more flexible. Rather than limiting the kicker to the first order only, the system evaluates each order based on how much time has passed since the previous order — using the New Account Range as the threshold.
How it works with an 18-month New Account Range (internal config enabled):
The first order placed for a new company always receives the kicker.
For each subsequent order, the system checks the gap between that order and the most recent previous order.
If the gap exceeds the New Account Range (e.g., more than 18 months), the order receives the kicker.
If the gap is less than the New Account Range, the order receives standard commissions only.
Tip
This mode is ideal for rewarding reps who successfully re-engage accounts that have gone dormant. A rep can earn the kicker multiple times on the same company, as long as sufficient time has elapsed between orders.
Default Behavior (Config OFF) | Enhanced Behavior (Config ON) |
|---|---|
Kicker applies to the very first order only. | Kicker applies to the first order, and to any subsequent order where the gap since the last order exceeds the New Account Range. |
No setup required - works out of the box. | Requires enabling the "New Order Commission Kicker" via the support team. |
Time gaps between subsequent orders are not considered. | Gap is measured from the most recent previous order date. |
Kicker can only ever be earned once per company. | Kicker can be earned multiple times if sufficient gaps occur between orders. |
Best for: simple one-time new account incentives. | Best for: rewarding reps who re-engage lapsed accounts. |
Setting the New Account Kicker Percent
The kicker percentage is set per sales rep in their commission plan:
Navigate to the rep's User profile.
Select the Commissions tab.
Enter the desired percentage in the New Account Kicker Percent field (e.g., 25.00 for a 25% kicker).
Setting the New Account Range
The New Account Range (in months) defines the threshold used for kicker eligibility. This can be configured in your system configurations. For example, setting it to 12 means a 12-month window is used to evaluate orders.
Enabling the Internal Configuration
The New Order Commission Kicker setting is a back-end configuration that must be activated by the support team:
Contact the Ad Orbit support team and request activation of the New Order Commission Kicker setting.
Once enabled, the enhanced gap-based kicker logic will apply to all new orders going forward.
Can the kicker be earned more than once for the same company?
With the default behavior, no — only the very first order ever qualifies. With the internal configuration enabled, yes — the kicker can be earned again whenever the gap between orders exceeds the configured New Account Range.
Does re-flagging a company as "new" reset kicker eligibility?
No. Re-flagging a company does not affect kicker eligibility. If you need gap-based kicker control, enabling the internal configuration is the correct approach.
What is the New Account Range measured in?
The New Account Range is measured in months. For example, a value of 18 means the system will look for an 18-month gap between orders when determining kicker eligibility (when the internal config is enabled).
Does the first order always get the kicker when the internal config is ON?
Yes. When the internal configuration is enabled, the first order placed for any new company always receives the New Account Kicker, in addition to any subsequent orders that meet the gap threshold.
New 4/15/2026