Brands
Brands are used to help manage, organize, and categorize advertising campaigns. This help center document will walk you through how to create your Brands, and will point you to additional resources on how Brands are used within the system.
To create and manage your Brands, go to Settings > Organization > Brands. To access this page, you need the User Permission 'Publishers and Brands'.
Here, you can click the +Add Brand button in the upper right corner to create a new Brand. Each Brand requires a name and a publisher to associate it with.
You can interact with your existing Brands by clicking the ellipses icon in the table, then clicking the edit, disable, or re-enable actions.
Once set up, Brands can be utilized within Ad Orbit in different ways.
The Require Brand on Companies system configuration can be enabled to require Brands be set on your companies and your publications.
Many of our reports can be filtered and grouped by Brand.
New 2/13/2026