Digital Ads
Turning this setting to Yes will give your users the ability to create and sell digital advertisements in the system. When the setting is set to No, you will not be able to sell digital advertisements in your instance.
Note
Digital advertisements will be deprecated at a future date. We recommend using our digital media products rather than the more traditional issue-based digital advertisements.
You can choose which types of digital ads sales require a start and end date. CPD sales must have a start and end date. You can choose to require the range fields on orders for CPM, CPF, or all types.
Choose how you would like the start and end date range on digital ads sales to choose your issues.
Anytime Within Month – The system will select all issues with a reporting date in the same month of the date range.
Within Exact Range – The system will select all issues that have a reporting date within the exact range of the dates selected.
Do Not Auto-Select Issues – The system will not select any issues.
You can have the system prorate your digital units based on the run date of the ad. The system gives you four options for proration: CPM Daily, CPM Issue, All by Issue. If you do not want to prorate your digital impressions, set the configuration to no.
The description below will all use the same scenario: a digital order with a run date of 4/1-6/1, for 180,000 units, for 3 issues.
No: Setting the system to no means that the units and run date you add on a when adding a digital line will apply to all line items. The system will create 3 line items with the same run date and units.
CPM Daily: The rule will only apply to CPM based digital ads. You must enter a run date on a digital line item to prorate the impressions. The system will take the total days in the run date and divide the units by the number of days. Then the system will distribute the units and price across each issue.
CPM Issue: The rule will only apply to CPM based digital ads. You must enter a run date on the digital line item to prorate the impressions. The system will create 3 line items, each with a unit value of 60,000. One line item will be from 4/1 – 4/30, one from 5/1-5/30, and the last one from 6/1-6/30.
ALL By Issue: The rule will apply to all Frequency types. You will see the same behavior as you get in CPM Issue, but now the system will prorate CPC, CPA, and CPC ads in the same manner. The big difference is with CPF ads. The system will still apply 1 unit to each issue selected. The price of each item will also be the same as normal. But the system will break up the run dates to have one item from 4/1 – 4/30, one from 5/1-5/30, and the last one from 6/1-6/30.
By default, the channel field is optional for digital ad sales. Set this configuration to yes to make channel a required field. When the field is required, You must have at least one channel available for a user to select, otherwise, they won't be able to enter an order.
Channels can affect pricing and have inventory controls.
Determine how many months into the past users with the ‘Create Orders for Past Issues’ permission can add digital issue sales.
New 3/23/2026