Dynamic Attributes
Dynamic Attributes are fields that can be used to capture additional data within Ad Orbit to meet your needs. There are standard, hard-coded fields within Ad Orbit such as company category or email address. However, there may be information that you need to capture that Ad Orbit does not provide. In this case, use Dynamic Attributes.
Read through the documents in this section of the help center for a full understanding of what Dynamic Attributes can do within Ad Orbit.