Monday.com Usage Guide
This article covers how the Ad Orbit and Monday.com integration works once setup is complete. It explains how job ticket data is synced to Monday.com, how changes in Monday.com flow back to Ad Orbit via webhooks, and how to monitor, troubleshoot, and retry syncs when issues occur.
For instructions on configuring the integration for the first time, see the Monday.com Setup help center page.
Outbound Sync - Ad Orbit to Monday.com
Ad Orbit syncs Delivery Solution job ticket details to your Monday.com repository board automatically via a scheduled process. The sync handles both creating new board items and updating existing ones.
A ticket is eligible for syncing if it meets either of the following conditions:
It was created since the last time the sync ran
It had a mapped field that changed since the last sync ran
Mapped fields can span multiple domain objects, including Tickets, Orders, Line Items, Company records, and dynamic attributes (both Company and Ticket). Any change to a mapped field on any of these objects will flag the ticket as ready for a sync on the next run.
Ad Orbit stores the Monday.com item ID for each synced ticket, maintaining the link between the Ad Orbit ticket and its corresponding Monday.com board item across updates.
Inbound Sync - Monday.com to Ad Orbit
Changes made in Monday.com to the following fields are pushed back to Ad Orbit automatically via webhook:
Status
Status notes
Assignee
When Monday.com sends a webhook, Ad Orbit validates the request using the signature configured during setup, then checks that the update is relevant to a mapped field and that the data provided is valid. If validation passes, the corresponding Ad Orbit ticket is updated to reflect the change.
Line Item Swap and Delete Actions
When a line item is swapped or deleted in Ad Orbit, the status mapped to that action in your configuration will be applied to the corresponding Monday.com board item. This allows your Monday.com board to reflect these lifecycle events without requiring manual updates.
In addition to the automated sync process, individual tickets can be manually synced to Monday.com. This is useful when you need to push an update immediately rather than waiting for the next scheduled run.
The manual sync option is available from within the ticket, and requires the Monday.com Sync user permission (found under Ticket Permissions in User Setup).
If a sync fails — either outbound or inbound — the affected ticket is placed on hold to prevent stale or conflicting data from being written over newer information. While a ticket is on hold, it will not participate in further automated syncs.
Tickets on hold require user intervention to resolve the underlying issue before syncing can resume.
Ad Orbit provides a filtering option on ticket search pages to help you identify any tickets that are currently on hold. You can filter for held tickets from the following ticket search views:
All Tickets
Service Tickets
Ad Tickets
Digital Media Tickets
From the search results, you can view the log content associated with a held ticket to understand why the hold was placed.
Once the issue causing the hold has been addressed, you can manually retry the sync from within the sync logs popup on the ticket search results page.
If the retry is successful, the on-hold status is automatically removed and normal automated syncing resumes for that ticket.
Note
Permission required: The Monday.com Sync permission (under Ticket Permissions) is required to access the retry sync action.
Navigate to Settings > Integrations > Monday.com > Logs to view a searchable record of all sync activity. The logs page captures both outbound and inbound sync events and their outcomes.
Log Columns
Log ID: Unique identifier for the log entry
Action: Export (Ad Orbit → Monday.com) or Import (Monday.com → Ad Orbit via webhook)
Logged At: Date and time the log entry was created
Ticket #: The Ad Orbit ticket number associated with the sync
Content: Success or failure messaging. For failures, this field will explain why the sync did not complete so you can take corrective action.
Filtering Logs
Use the available filters to narrow your search:
Action: Filter by Export or Import
Logged At Date Range: Search within a specific time window
Ticket #: Look up sync history for a specific ticket
Content: Text search within the log content field
When syncs fail, Ad Orbit sends email notifications to the address configured in the Failure Notification Email field on the integration setup page.
Outbound sync failures are batched into a single email containing a CSV attachment that lists all tickets that failed to sync during that run.
Inbound webhook failures trigger an individual notification email for each failure that needs to be addressed.
If you are not receiving failure notifications, verify that a valid email address is entered under Settings > Integrations > Monday.com > Setup.
A ticket is not syncing to Monday.com
Confirm that the ticket has a mapped field that was recently created or changed. Only tickets with changes to mapped fields are included in the sync run.
Check whether the ticket has been placed on hold. Navigate to a ticket search page, apply the on-hold filter, and look for the ticket in the results.
Review the Logs page (Settings > Integrations > Monday.com > Logs) for any Export entries for that ticket number, and check the Content column for failure details.
A Monday.com update is not reflecting in Ad Orbit
Verify that the field updated in Monday.com is one of the mapped inbound fields: Status, Status notes, or Assignee.
Check that the webhook is correctly configured on the Monday.com board. The webhook URL can be found on the integration setup page.
Review the Logs page for Import entries tied to the relevant ticket. The Content column will indicate if the webhook was received but rejected due to a validation issue.
If the ticket was placed on hold due to a failed import, review the hold reason and retry the sync once the issue is resolved.
I am not receiving failure notification emails
Confirm that a valid email address is saved in the Failure Notification Email field on the Monday.com integration setup page (Settings > Integrations > Monday.com > Setup).
New 6/4/2026